How Women Use Social Media



Young successful business woman looking at people portraits. Int

We all know the fact how women love to chat and share experiences. I am telling you out of my own know-how. Now it also depends what sort of social media is being used. Most social networking sites are used by men and women but the difference is use is quiet interesting and different [ ... ]
Read More

2014 – The Year of Mobile



Smartphone with cloud of application icons in consumer hand

I guess it’s already a wee too bit late, but here it comes - A very happy and prosperous new year to all out there. Yes, we are in 2014 already and it is once again time for speculations and predictions of various trends that are likely to rule the global marketing landscape in [ ... ]
Read More

Your Content is Your Product Too!



The word Content on a cork notice board

Content plays a strategic role in marketing than ever before. As a marketer I have noticed how important it has become to create content that can deliver value consistently to target audience in the past few years. Many of the brands have successfully adopted this strategy. And the r [ ... ]
Read More