Pay Per Click Advertising
Pay per click advertising has revolutionized the advertising world with its unparalleled targeting capabilities, speed to drive targeted visitor to your online sales channel and minimising the advertising waste in a greater extent compared to any other advertising medium. You need to pay only when a prospective customer enquires about the product or services you offer and click on your advertisement i.e. with every click you have a chance to get a new prospect. You are paying only for lead, some people also called it as pay per lead.
Our pay per click advertising model is divided into 4-major categories:
- Search Engine Marketing.
- Banner Advertising.
- Facebook Advertising.
- Mobile PPC.
Search Engine Marketing
In Search engine marketing, we place your ad in search engines like Google, Bing and Yahoo. When visitors are searching for products and services you offer, your Ad will be shown, above or next to organic search result using Google AdWords and Microsoft adCenter.
What is Google AdWords?
AdWords is Google’s online advertisement platform that helps to drive interested people to your online channel or website. AdWords allow you to take advantage of billions of searches conducted in Google every day.
You can set the geographic location, time zone & fixed budget, for your ad(s) to appear in Google Search Engine Result Page (SERP), for the search queries.
You don’t need to pay for the display or impressions of your ad(s) in Google search; you will only be charged (per click) when interested visitors click on your ad.
Google AdWords is one of the best advertising tools, especially for medium and small businesses where advertisement budget depends on ROI of advertisement.
Google AdWords Ads
What is Microsoft adCenter?
adCenter is Microsoft’s search advertising platform to advertise your business to MSN, Bing and Yahoo audience so that it increases your return on marketing investment or ROMI.
You control the costs and pay only when someone clicks on your ad. You can set up, monitor, and make changes to your search campaign with Microsoft adCenter.
You can geographically and demographically target your campaigns.
What We Do?
As a pay per click agency, we will optimize you Google AdWords and Microsoft adCenter campaign on the following factors:
- Understand Your Business, Goals, targeted market and competition.
- Selecting the appropriate search engines, location and timing of displaying ads in search engine.
- Choosing right keywords that will drive targeted traffic to website.
- Continuous monitoring and evaluating keyword bids.
- Creating and optimizing ad copy.
- Reviewing and suggesting changes to your landing pages to increase visitors engagement and conversion per visit.
- Continuously monitoring visitors activity and create behavioural analysis.
- Regularly analyzing and improving your campaign.
- Reviewing and adjusting your search engine account structures.
Banner advertising or display advertising can enrich your brand visibility in front of enormous audience within a span of few moments. With Google remarketing technique you can increase your marketing ROI to a greater extent. Every day millions of visitors are visiting millions of pages about their interest and need. In banner advertisement you can choose from millions of websites related to your products and services and place your advertisement on selected websites to drive interested people to website and convert those visitors into customers.
Facebook is now part of our daily activity, it has 526 million daily active users and the no. of is growing enormously. You can monetize this opportunity and promote your brand among the targeted people more effectively. You can monetize the Facebook likes into marketing ROI with its effective targeting capabilities and social influence. An average of 3.2 billion Likes and Comments generated everyday in Facebook; you can easily calculate the size of opportunity income it can generate.
With our effective Facebook marketing strategy you will get viral brand awareness through Facebook fans, Facebook likes, Facebook events, Facebook application etc, which in turn increase your marketing return. We will help you to target audience based on their location, age and interests and emotional benefits that drive and influence the audience to create your brand fantasy.
How many times you have used your phone to compare price of a product/service or search for a location. More than 500 million mobile user’s activity recorded in Facebook in April 20, 2012. Now mobile is not only a device to call a numbers it has become a tool to access every information and communication we need in our daily life. Your customers are going mobile, their interest, life style and process of getting information is changing dynamically.
It is high time to include mobile marketing in your marketing mix as one of major channel of advertisement. With our ROI driven Mobile PPC strategy we will create a uniquely mobile experience for your targeted visitors to enrich his experience and influence them to take purchase decision in favour of your brand.