Case Study

Country: United Kingdom

Client Profile:

Based in Carshalton, suburban area of the London Borough of Sutton, Just at Pound Ltd provides all daily household requirements at only one pound. With its unique business idea, Just at Pound Ltd serves thousand of household requirements throughout the suburban area of the London.

Client’s Business Situation:

• Just at Pound Ltd wants to boost their sales.
• They are trying to break the geographical boundaries and target every corner of United Kingdom to fulfil every household’s daily requirements.
• They want cost effective website design solution with future upgradable options.
• They want to build one online shop where people can get their entire household requirement at lowest possible time.
• They want cost effective marketing strategy to generate more customers for their business.
• They want hack free complete secure solution to safeguard all monetary information.
• They have lots of products and every day some are added to their inventory, so they want easy manageable inventory solution.
• They want easy and prompt shipping solution to track and deliver all products to customers.

What we deliver:

• We have analysed their business concept with our in-house web marketing and web designing team to finalize the structure of the website, design flow and its navigation model.
• We have structured website so well that visitors can easily find their products in less than 30 seconds from landing on the website.
• As it will be an online shop, we have maintained secure and easy registration of every customer at the time of purchase.
• As per client requirement, we have build justatpound.com on popular open source solution ECommerce to maintain future upgradable option more cost effective.
• We have customized inventory management system according to client requirement, so that client can regularly update his inventory data any time with ease.
• In Businessprodesigns we concentrate more on user friendliness of a website, so that shopping will be fun for each visitor at the lowest possible click and time.
• We have incorporate easy manage shipping module so that customer can track and delivery products to his customer easily on time.
• We have incorporated high level of secure coding, to protect justatpound.com from SQL injection and hacking attacks.
• We have integrated Google Merchant centre API so that client can easily update his product feed regularly to get more marketing advantage.
• We help client to identify returning customer to his business and offer them with more discount on repeated purchase to generate more business.
• We have tested website design of justatpound.com against the various conversion optimisation parameters before delivering final product.
• Our biggest marketing challenge is to compete against its competitors having 10 years old business, brand value and exposure. Justatpound.com was so detailed and well-planned from design wireframe to final product that we successfully achieved a far larger market share within few months.

Client success:

• We believe success through client business achievements. For the month of July 2011 it recorded more than 26000+ transactions in 1 month and increasing.
• With our continuous optimisation procedure website successfully reduces bounce rate from 57% to 6%. More satisfying visitors converting into more satisfying buyers.
• Content and image optimisation helps to make website more engaging. Now total page views in a month have crossed more than 62+ with an average page views per visit being 19+ and average time on the website being beyond 4 min. It directly reflects positive effect on sales.

Testimonial:

We have significantly achieved far more than what we have planned for justatpound.com. Our customers are impressed not only with appearance but with the functionality of website. Not only we have successfully got business from various online media, but we also get very good business from all over United Kingdom.