Erick Schonfeld today has given a very interesting reasoning for the premature birth of Google Buzz in Techcrunch. In my last post Google Buzz: The goods and evils, I had cited some of the positives and negatives that Google Buzz has come with. And among the negatives I didn’t really mention the timing of its birth. So do I think it was a premature birth? I don’t think so.

And here are some reasons for which I think the timing couldn’t be more appropriate for the launch of Buzz.

• Google doesn’t generate any revenue directly from the organic searches; rather they use this service to collect the invaluable data which they use for their other money spinners. And thus these data are more than just important for them. But with the ever increasing popularity of the social medias like twitter and all, a thick chunk of link passing and traffic flow were being lost by them. And that is definitely one valid reason to make them concerned about the proceedings. They simply couldn’t wait after the failed attempt of acquiring twitter. The things were moving ahead really fast, and Google had to do something.. and they had to do something very quickly. And thus Google Buzz, by no means can be termed as a mistimed product from their stable.
• Google can dare to release a beta version like Buzz, even if it has several flaws, because they are big enough to make people adjust with the flaws or wait for the rectifications. The same thing would have been a perfect recipe for disaster if it was from a smaller or lesser known brand.
• It’s always better to launch a faulty product than waiting for the perfect time for ages and eventually loosing the market.
• And of course it puts them in a better position for placing a bid to twitter as Google still wants to get them in their kitty.

So no matter how incomplete or faulty the product is, Google couldn’t choose a better time for releasing Buzz out of their hut.